EASTENDERS star Adam Woodyatt has pulled the plug on the failed booze brand he launched with his ex-wife.

Adam, 56, set up Neat Distillery Ltd in August 2017 and introduced a range of trendy gins.

But just a couple of years later, production stopped and the brand’s website was taken offline in a bid to cut costs.

Now, official documents have been submitted to Companies House confirming that Adam and his former partner Beverley are applying to have the company struck off the register.

The brand’s digital presence has long been dormant – the website www.neatgin.com is no longer active, and its Facebook and Twitter accounts haven’t been updated since 2019.

Neat Distillery Ltd’s last set of accounts revealed it was running a £13,000 deficit.

Adam and Beverley had joint control of the business, even while navigating what was described as a “toxic split”.

It was reported that he initially refused to offer her a fair settlement, although they eventually reached an amicable agreement.

He had spent months perfecting the gin recipe, with a source saying at the time: “This is something Adam really passionate about.

“He is planning to sell it online, along with merchandise he has lined up with the branding and recipes.”

In a past interview, Adam also revealed: “I had quite a diverse list of outlets and distribution from entertainment, bars, fine dining to music clubs,” naming chef Tom Kerridge and London’s Hippodrome among them.

Adam took a break from EastEnders in 2020 but returned in August 2023.

He has reportedly made big money for his TV gigs, including roughly £500,000 for his 2021 appearance on I’m A Celebrity… Get Me Out of Here.

The actor also earns a reported £250,000 per year for his EastEnders gig.

Adam, who officially divorced his wife Beverly in 2022 after 22 years of marriage put £245,763 into a new firm shortly after they first split in 2020.

He had earned the cash through acting gigs and funnelled it into his company Caledfwlch — which is Welsh for King Arthur’s sword Excalibur.

He set it up ahead of his I’m A Celebrity stint in Gwrych Castle, North Wales.

This week, Adam was spotted looking loved up with a mystery woman after hitting the gym in London.

He shared a kiss with the red-haired woman after a sweaty workout before driving off together.

Adam’s character Ian Beale debuted in 1985 during the show’s first-ever episode.

He played a major role in the BBC soap’s 40th anniversary episodes when his wife Cindy’s Christmas Day attacker was revealed.

The Sun has contacted Adam’s representatives for comment.