Taylor Sheridan’s empire is an expansive one — and not just limited to entertainment media. The filmmaker is

is professional scriptwriter and in his personal time, passionate about all things cowboy. Considering how Sheridan has

risen up and become wildly successful in not just one, but two difficult industries is a testament to his incredible talent.

Meanwhile, Sheridan’s 20-something years in Hollywood made him aware of the business-minded approach that one needs to survive in this cutthroat culture. He realized it wasn’t just his endeavors in film and television that would stand as his legacy. There existed the necessity for a tangible asset he could call his own. And that’s where the idea of real estate came in.

The Secret Behind Taylor Sheridan’s Immense Wealth

Even if Yellowstone were the only project in Taylor Sheridan‘s Hollywood filmography, the filmmaker would have been comfortably well-off for the remainder of his life. The extravagant Kevin Costner series that brought about a renaissance of Westerns stands as a primary source of Sheridan’s revenue.

After a wild and whirlwind romance with the Western genre, Sheridan had become somewhat of an expert (and a legend) within the cowboy-and-ranch culture himself. As such, the self-proclaimed cowboy now needed a ranch to assert his identity within the world that he fell so deeply in love with and ultimately made his own before bringing it to television audiences.

In the world of ranchers, there exists no land more historic than 6666. Taylor Sheridan had always been in love with the legendary Four Sixes, but it was only after the success of Yellowstone that he could dream of making it his own, When the property went up for sale, he led a bidding war against other buyers for over $320M and eventually conquered it with the help of investors.

Now, the expansive 260,000-acre land accrues the majority share of Sheridan’s revenue, considering how he rents out portions of the land from time to time for filming Yellowstone and other series.

The Four Sixes Makes Taylor Sheridan Rich

The historic West Texas ranch began as a dream for the aspiring actor who struggled for over 20 years to rise up in the entertainment industry. His shift toward writing and directing completely transformed the auteur within half a decade, making him one of the most in-demand filmmakers in Hollywood.

Since the premiere of Yellowstone in 2018, Sheridan’s net worth shot up to a staggering $70 million – but this is where the surprise lies. It’s not all from his Hollywood projects. The filmmaker’s various investments and business ventures, including his 6666 ranch, coffee label, and production company, stand as his primary source of revenue even beyond the earnings cashed in by his innumerable series across the Paramount+ platform.

According to the marketing podcaster Jon Davids, Sheridan cashes in the majority of his profit from these secondary sources and his real estate venture, the Four Sixes rather than his cushy Hollywood gig (via Making It With Jon Davids).

Davids revealed how Taylor Sheridan turned a simple TV show into a $300 million empire over a handful of years.

Yellowstone prints cash and Taylor is here to collect. You know that ranch the show uses to film? Taylor owns it. He rents it out for $50,000 a week. How about them horses? Taylor owns them too. He rents them out for $25 a day.

Even as Yellowstone comes to a close, Taylor Sheridan is far from done with the world of entertainment. His new series, Landman, about the oil rig/ boomtown culture follows closely in the heels of Yellowstone, shining a light on the rough and gritty lifestyle that is usually hidden away from public sight.

Yellowstone is streaming on Paramount+ and a spinoff titled 6666 is set to hit the platform soon.