Salem has its villains, Walford has its schemers ā but the Dales? The Dales just welcomed back Robert Sugden, and if you thought he’d come back a changed man, think again. The prodigal manipulator has returned not for redemption, but revenge, power, and profit ā and this time, he’s pulling strings like never before.
In a jaw-dropping twist that aired Wednesday, Robert approached Moira Dingle with a heartbreaking story about Annieās Field ā claiming it meant the world to him, part of his familyās legacy. With financial pressure mounting due to her recent farm troubles and an eye-watering environmental fine, Moira saw a sentimental opportunity to help someone she trusted. She handed over the land, thinking she was helping Robert reconnect with his roots. 
But it was all a lie.
š Robert Plays the Victim ā But Plots Like a King
Behind the doe-eyed sincerity and soft-spoken guilt lies the Robert Sugden we all remember ā calculating, cunning, and cold-blooded when needed. Moments after sealing the deal, Robert was toasting champagne with Kim Tate, revealing his true plan: flip the land to her for a quick profit. No sentiment. No legacy. Just a con.
And Moira? She was nothing more than a stepping stone.
Robert’s words to Kim were chilling: āI gave her all that rubbish about the Sugden name, my dadās legacy. I said I only had a tiny budget⦠she ate it up.ā That cold confession confirmed it ā the Robert of old is back, sharper than ever and entirely unrepentant.
And Kim? She was loving it.
š¤ Robert and Kim: A Power Duo No One Saw Coming
While both have schemed solo over the years, this is the first time Robert Sugden and Kim Tate have truly locked arms ā and itās terrifying. If Robert is the scalpel, Kim is the hammer. Together, theyāre a force of manipulation, charm, and ruthlessness.
Kimās approval of Robertās scam spoke volumes. She doesnāt just tolerate underhanded behavior ā she rewards it. And now that heās proven his worth, she wants more. Robert, for his part, promised this was just the beginning. 
With Kim expanding her empire and Robert eager to rebuild his clout, could we be witnessing the rise of Emmerdaleās most cutthroat alliance yet? Or will their shared ambition lead to a collision course of betrayal?
Either way ā someoneās getting burned.
š¤ Ross Barton Smells Trouble ā But Can He Stop It?
Ross Barton has never been Robertās biggest fan ā and now, that long-simmering feud is about to reignite. Next weekās spoilers confirm Ross confronts Robert about the missing weed stash that disappeared from Lewis Barton’s possession. But Robert, always ten steps ahead, doesnāt back down ā instead, he threatens to pull the land deal from under Moira unless Ross shuts up and backs off.
Ross, reluctant to cause more hardship for Moira, bites his tongue ā for now.
But how long can Ross hold his silence while Robert turns Moiraās kindness into personal gain? And what happens when he discovers Kim is involved? This feud isnāt over ā it’s just heating up. And when it explodes, thereāll be casualties on all sides.

š Victoriaās Blind Loyalty Could Shatter
Victoria Sugden has stood by Robert since his return ā much to the frustration of her brother John. She sees the good in Robert, believes in second chances, and has fought hard to keep her family together.
But next week, Robert lets it slip that heās purchased Annieās Field ā the Sugden legacy land ā and Victoria is touched. She believes heās doing it for their family name, to honour their heritage.
What she doesnāt know is that heās already lined up Kim Tate as the buyer.
This ticking time bomb of deception is bound to blow ā and when it does, Victoria will be forced to face a brutal truth: her brother hasnāt changed at all. Heās just wearing a better mask. And if sheās hurt in the fallout, Robert may lose the one sibling who still believed in him.
š§Ø Kimās Land Grab and the Bigger Battle Ahead
Kim Tateās ambitions have never been subtle, and acquiring Annieās Field is just the next chess move in her long game. With Caleb beefing up his warehouse project and Celia emerging as another powerful player, Kimās tightening her grip on the Dales ā and she’s using pawns like Robert to do it.
Kimās not just buying land. Sheās buying influence, leverage, and long-term domination of the valley. If Robert keeps delivering results, he could become her most valuable asset ā or her next victim if he dares to outshine her.
And with tensions brewing between Kim and Caleb, Robert might find himself smack in the middle of a war too big even for him to finesse his way out of.
ā ļø Moiraās Mistake ā And the Consequences to Come
Moira Dingle may be resilient, but this betrayal cuts deep. She opened her door to Robert, gave him a job, and trusted him when he came crawling back. She thought she was giving him a lifeline ā instead, she gave him a weapon.
When the truth finally reaches her ā and it will ā Moira will be out for blood. And Emmerdale knows full well: you donāt mess with Moira Dingleās trust and get away with it.
But will she strike out on her own? Or will she enlist Ross, Victoria, and others to bring Robert down?
š® Whatās Next for Robert Sugden?
-
Will Robert and Kim continue their shady alliance⦠or is betrayal on the horizon?
-
Can Ross and Moira work together to expose Robertās scheme?
-
Will Victoria finally open her eyes to who her brother really is?
-
And is Robert playing a longer game ā one that might see him gunning for John, Aaron, or even the Tate family itself?
One thingās certain: Robert Sugdenās return is not a redemption arc. Itās a hostile takeover.
Heās not here to make amends. Heās here to manipulate, profit, and rule. And if the Dales donāt catch up to him soon, he might just succeed.